Traction Society: A Hub for Automotive Passion and Culture
Traction Society is an automotive lifestyle community and online platform that focuses on celebrating automotive culture, art, photography, music, and the people who drive it forward. We're more than just a brand, it’s a movement. We want to unite enthusiasts through a shared love for the wheeled lifestyle, the performance, the design, and the experiences.
Focus on Community:
Beyond just cars, Traction Society aims to create a space where people passionate about creativity and culture can connect and share their interests. Being Australian based we explore the Automotive scene in Oz regularly, but also enjoy travelling around the world and sharing this scene from other countries.
Online Presence:
We have a strong online platform where we showcase a diverse automotive community, with in-depth build features, photography, art, and other content related to the wheeled community.
Traction Society began in 2021 as an Instagram based Magazine, following a similar style emulated by popular 90's Automotive Magazines such as Hot 4's, that are sadly no longer in print. It quickly became evident that in-depth write-ups about modified vehicles—and the personal stories and knowledge shared by their owners—had become increasingly rare.
Traction Society is dedicated to reigniting that shared passion through automotive infotainment on Instagram, our blog, and our YouTube channel. We've also launched a unique automotive-inspired apparel line, thoughtfully curated to complement our latest publications.
Events and Gatherings:
Traction Society often hosts / co-hosts events and meetups for their community to come together and share their passion. We’re preparing to embark on an annual event which celebrates the scene, with exhibitors hand picked by the Traction Society collective.
Founder:
Adam Petersen is the key figure behind Traction Society, with a background in Advertising and Journalism he embraces the automotive culture with a vision to create a broader creative community.
“Traction Society isn’t just about cars—it’s about the lifestyle, the passion, and the pursuit of excellence in every aspect of the ‘wheel’ world.”
